Face For Radio Advertising Blog

Radio advertising. We’re right about it so we write about it.

The world of radio advertising is wide. Read our thoughts, research, latest developments, new clients, and so much more.

Stephen Pollock

Jan 12, 20213 min

Radio advertising in the eye of the storm. Or the ear of the storm, at least.

Just when you thought the trials and tribulations of 2020 were over, hello 2021! The pandemic rages on. Money gets even tighter....

Stephen Pollock

Dec 10, 20203 min

Woohoo! Happy birthday! Radio turns 100!

Let’s face it. 2020 hasn’t been a great year. Covid. Lockdowns. Bushfires down under. Even locust swarms and killer hornets! So, we’re...

Stephen Pollock

Dec 10, 20201 min

Another new client for FaceForRadio

We've just finished writing, producing, and flighting a PSA radio advert for a new client, The National Film and Video Foundation. The...

Stephen Pollock

Jul 13, 20202 min

Radio ads have unlimited production budgets.

A kitchen toaster on fire gets out of hand and blows up an aircraft carrier. A herd of elephant play jazz through their trunks. A...

Stephen Pollock

Jun 30, 20202 min

Digital revived the radio star.

When the Buggles released their classic track, “Video killed the radio star”, they were on to a good thing. MTV had just launched, with...

Stephen Pollock

Jun 15, 20202 min

Radio advertising in Covid-19. Advertise where the (socially distanced) crowds are.

We’re living in a new world. It’s a world that, at first glance, doesn’t offer much hope and opportunity. It’s a world that sows fear,...

Stephen Pollock

May 31, 20201 min

I want an effing radio ad.

Effective radio ad, that is. That’s what you want. You’re spending money on the ad. You want a return. So, stop. Forget, for a moment,...